You have your Brand Registry approved. You have your professional photos ready. Now, how do you actually build the page?
Navigating Amazon Seller Central can be intimidating. One wrong click can lead to hours of frustration or a rejected submission.
This guide provides a fail-proof, step-by-step workflow to creating, designing, and publishing Amazon A+ Content that converts. We will cover everything from accessing the dashboard to selecting the highest-converting modules for 2025.
Prerequisites: Before You Login
Ensure you have the following ready to avoid getting stuck halfway through:
- Professional Selling Plan: A+ Content is not available for Individual plans.
- Brand Registry: Your brand must be fully enrolled.
- Image Assets: Have your photos resized and ready (Standard width: 970px).
Phase 1: Accessing the Dashboard
Step 1: Navigate to the A+ Content Manager
Log in to your Amazon Seller Central account.
- Hover over the “Advertising” tab in the main top navigation menu.
- Select “A+ Content Manager” from the dropdown list.
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Step 2: Start a New Project
On the A+ Content Manager dashboard, you will see a list of your existing content (if any).
- Click the blue “Start creating A+ Content” button in the top right corner.
- Select Content Type: You will likely see two options:
- Basic: The standard product description enhancement (Choose this for your main product page).
- Brand Story: The carousel that appears above your A+ content (Great for cross-selling).
- Select “Basic” to proceed with this guide.
Phase 2: Building the Layout
Step 3: Content Name & Language
- Content Name: Enter an internal name (e.g., “Stainless Steel Water Bottle – Summer 2025”). Customers do not see this.
- Language: Select the language of the marketplace (e.g., English for Amazon.com).
Step 4: Select Your Modules
This is where you build the visual structure. Amazon allows up to 5 Modules per page for Basic A+ Content.
- Click “Add Module”.
- Scroll through the available options.
- Pro Tip: Do not use all 5 slots for text. Visuals sell.
🏆 Best Modules for Conversion (2025 Strategy):
- Standard Company Logo: Use this at the very top for brand recognition.
- Standard Image Header with Text: A large, 970px x 600px hero image that grabs attention immediately.
- Standard Comparison Chart: Essential for cross-selling other items in your catalog.
- Standard Four Image & Text: Perfect for highlighting 4 distinct features (e.g., “Waterproof,” “Durable,” “Lightweight,” “Eco-Friendly”).
Phase 3: Uploading & Writing
Step 5: Upload Images & Add Copy
- Click into a module to edit it.
- Upload Images: Drag and drop your images.
- Crucial: You must add Image Keywords (Alt-Text) for every photo. This is vital for Amazon SEO and accessibility. Describe the image simply (e.g., “Woman drinking from blue stainless steel water bottle in gym”).
- Add Text: Type your headlines and body copy.
- Tip: Keep paragraph text under 50 words. Mobile users skim; they do not read novels.
Phase 4: Application & Submission
Step 6: Apply ASINs (The “Connection” Step)
Once your design is complete, you need to tell Amazon which products should display this content.
- Click the “Next: Apply ASINs” button in the top right.
- Search: Type your ASIN or SKU into the search bar.
- Select: Click the product to move it to the “Applied ASINs” list.
- Bulk Action: If you have many variations (size/color), you can paste a list of ASINs to apply the content to the entire family at once.
Step 7: Review & Submit
- Click “Next: Review & Submit”.
- Check Mobile View: Toggle the “Mobile” preview button. Do not skip this. Ensure your text is readable and images are not cropped awkwardly on small screens.
- Click “Submit for Approval”.
Phase 5: Approval & Troubleshooting
Step 8: The Waiting Game
- Timeline: Approval typically takes 1 to 7 days.
- Status: Check the A+ Content Manager dashboard.
- Approved: It will go live automatically (usually within 24 hours).
- Rejected: Click “Edit” to see the rejection reason. Common reasons include “Warranty claims,” “Pricing info,” or “Restricted keywords.” Fix the specific issue and resubmit.
Conclusion: Publish and Profit
Creating A+ Content is a rigorous process, but it is a “build once, profit forever” asset. By following these steps, you ensure your listings look professional, trustworthy, and ready to convert traffic into sales.
🤝 Need a Professional A+ Content Design?
If navigating Seller Central is taking time away from growing your business, or if you want high-end design that is guaranteed to be approved, we can handle the entire process for you.
| Contact Person | Website | ||
| Kaisar Hasan | [email protected] | +8801717452545 | SellerListingPro.Com |
