Why Was My Content Rejected? Common Reasons Amazon Rejects A+ Content (And How to Fix Them)

There is nothing more frustrating than spending hours designing beautiful Amazon A+ Content, submitting it, and waking up to a “Rejected” status email with a vague explanation.

Amazon’s moderation bots are stricter than ever in 2025. They scan for specific trigger words, low-quality images, and policy violations that most sellers don’t even know exist.

If you are stuck in a rejection loop, do not panic. 90% of rejections fall into one of five categories. This guide acts as your diagnostic checklist to find the error, fix it, and get your content live.

1. The “Warranty & Guarantee” Trap (The #1 Killer)

This is the most common reason for rejection. Amazon wants to be the only one guaranteeing the customer’s happiness.

• The Rule: You cannot mention any seller-fulfilled warranties, money-back guarantees, or return policies.
• Trigger Words to Delete:
  • “Lifetime Warranty”
  • “100% Satisfaction Guaranteed”
  • “Money-back guarantee”
  • “Risk-free”
  • “Contact us for a refund”
• The Fix: Remove the text. Instead, focus on the durability or quality of the materials (e.g., replace “Guaranteed to last forever” with “Constructed from durable, industrial-grade aluminum”).

2. Pricing and Promotional Language

A+ Content is for product education, not a sales pitch.¹ Amazon removes pricing info because prices change dynamically, and they don’t want hard-coded prices in the description.

• The Rule: No references to price, cheapness, or temporary deals.²
• Trigger Words to Delete:
  • “Affordable”
  • “Cheap”
  • “Bonus”
  • “Free” (even “BPA-Free” can sometimes trigger the bot if not contextualized carefully)
  • “Buy Now” / “Add to Cart”³
• The Fix: Remove any mention of value or cost. Let the price tag on the listing do the talking.

3. Unsubstantiated “Eco-Friendly” Claims

In 2025, Amazon cracked down hard on “Greenwashing.” You can no longer make environmental claims without proof.

• The Rule: You cannot use broad terms like “Eco-friendly” or “Biodegradable” unless you provide specific certification data in the text.⁴
• Trigger Words to Delete:
  • “Eco-friendly”
  • “Green”
  • “Sustainable”
  • “Non-toxic” (unless FDA/EPA certified)
• The Fix: Be specific. Instead of “Eco-friendly material,” write “Made from 100% Recycled Post-Consumer Plastic.”

4. Competitor Bashes

You cannot mention or attack other brands, even if you don’t name them directly.

• The Rule: No comparisons to “competitors” or “other brands.”⁵
• The Trap: Even vague comparisons like “Better than the leading brand” or showing a comparison chart where your product is “Winner” and the other is “Loser” will get flagged.
• The Fix: Only compare your product to your own previous models (e.g., “Upgraded Version 2.0 vs. Version 1.0”).

5. The “Hidden” Rejection: Image Keywords (Alt-Text)

This is the silent killer. You uploaded a perfect image, but it still gets rejected. Why?

• The Problem: When you upload an image, Amazon asks for “Image Keywords” (Alt-Text) for accessibility.⁶ Sellers often stuff this with keywords like “Best cheap running shoe.”
• The Rule: The Alt-Text must describe the image, and it is subject to the same prohibited keyword rules as the visible text.
• The Fix: Check your Alt-Text.⁷ Remove any promotional words (“Best,” “Sale,” “Cheap”) and purely describe the visual (e.g., “Red running shoe on pavement”).

6. Blur and Readability Issues

Amazon wants a premium experience. If your design looks amateur, they will reject it.

• Low Resolution: Images must be at least 72 dpi, but ideally higher.⁸ If an image is pixelated, it gets rejected.
• Unreadable Text: If you place small white text over a busy, light background image, the bot will flag it as “low contrast” or “unreadable.”
• The Fix: Ensure all text embedded in images is large (at least 16pt) and has high contrast against the background.

Summary Checklist: Before You Resubmit

$\square$ Did I remove all mentions of “Warranty” or “Guarantee”?

$\square$ Did I delete promotional words like “Bonus,” “Free,” or “Affordable”?

$\square$ Did I check my “Image Keywords” (Alt-Text) for banned terms?

$\square$ Are my “Eco” claims backed by specific material facts?

$\square$ Is my text easy to read on mobile?

🤝 Stuck in a Rejection Loop?

If Amazon keeps rejecting your content and you can’t figure out why, we can audit your design, fix the compliance errors, and get it published.