If you are reading old forums or watching outdated YouTube tutorials, you are likely confused. Some people talk about “Enhanced Brand Content” (EBC), while others talk about “A+ Content.”
Are they the same? Is one better than the other?
Here is the definitive answer for 2025: There is no difference.
Enhanced Brand Content (EBC) is simply the old name for what is now universally called Amazon A+ Content. Amazon merged these two programs into a single feature. However, while the name difference is gone, a new, more important distinction has emerged: Basic A+ vs. Premium A+.
This guide clears up the history and explains the tiered system that actually matters for your sales today.
I. The History: Why the Confusion Exists
The confusion comes from Amazon’s history of separating “Sellers” (3rd Party) from “Vendors” (1st Party).
- The Old Way (Pre-2020):
- Sellers (Seller Central) had “Enhanced Brand Content (EBC).”
- Vendors (Vendor Central) had “A+ Content.”
- The New Way (2025):
- Amazon unified the tools. Now, everyone uses “A+ Content.”
- The term “EBC” is officially retired, though many veteran sellers still use it out of habit.
The Bottom Line: If you see a service offering “EBC Design,” they are just offering “A+ Content Design.”
II. The Real Battle: Basic A+ vs. Premium A+ Content
While EBC and A+ are now the same, Amazon did introduce a “Pro” version. This is the comparison you should actually be focused on.
Premium A+ Content (formerly known as A++) was once an invite-only feature for big brands like Sony and Bose, costing up to $250,000/year. It is now free for sellers who meet specific criteria.
Comparison Table: Basic vs. Premium
| Feature | Basic A+ Content (Formerly EBC) | Premium A+ Content (The Upgrade) |
| Cost | Free | Free (If eligible) |
| Max Modules | 5 Modules per page | 7 Modules per page |
| Page Width | 970px (Standard container) | 1464px (Full-Width / Edge-to-Edge) |
| Video | No | Full-Screen Video Integration |
| Interactivity | Static Images & Text | Carousels, Hotspots, Q&A |
| Conversion Lift | ~3% – 10% | ~15% – 20% |
III. How to Unlock Premium A+ Content (Eligibility)
You cannot simply “sign up” for Premium A+. You have to earn it. As of 2025, the eligibility requirements are:
- Brand Story: You must have a “Brand Story” module published on all of your Brand Registered ASINs.
- Submission Volume: You must have at least 15 approved A+ Content submissions within the past 12 months.
Note: Once you meet these criteria, Amazon automatically unlocks the Premium modules in your A+ Content Manager at the beginning of the following month.
IV. Which One Do You Need?
Stick with Basic A+ If:
- You are just launching your first few products.
- You do not have high-quality video assets yet.
- Your goal is simply to replace the text description with images.
Upgrade to Premium A+ If:
- You are an established brand with a catalog of 15+ products.
- You have high-definition video content (commercials/unboxing).
- You want to create a “Apple-style” website experience on Amazon with full-width images.
V. Conclusion: Stop Worrying About Names, Start Designing
Whether you call it EBC, A+, or Rich Media, the goal is the same: Higher Conversion Rates.
Amazon listings with A+ Content convert significantly better than those without. Don’t let terminology stop you. The platform is ready—are your images?
🤝 Upgrade Your Amazon Content Today
Whether you need Basic A+ to get started or Premium A+ to dominate your category, we design high-converting content that complies with all Amazon guidelines.
| Contact Person | Website | ||
| Kaisar Hasan | [email protected] | +8801717452545 | SellerListingPro.Com |
