If you are selling on Amazon, you have likely noticed that some product pages look like standard text listings, while others look like professional, high-end landing pages with beautiful images, comparison charts, and brand stories.
The difference is Amazon A+ Content.
For brand owners, A+ Content is the most powerful tool available to differentiate your products from the millions of generic competitors. But what exactly is it, and is it worth the investment?
This guide covers everything you need to know about Amazon A+ Content (formerly known as Enhanced Brand Content or EBC), from eligibility requirements to the proven sales benefits.
I. Definition: What is Amazon A+ Content?
Amazon A+ Content is a premium feature available to Brand Registered sellers that allows them to customize the “Product Description” field of their ASINs (Amazon Standard Identification Numbers).
Instead of a simple, unformatted block of text, A+ Content allows you to use rich media elements, including:
- High-Definition Images: Lifestyle shots and close-ups.
- Integrated Text: Custom headers and paragraph layouts.
- Comparison Charts: Interactive tables to cross-sell other products.
- Brand Stories: Dedicated sections to explain your company’s mission.
Essentially, it turns a boring product listing into a visual shopping experience.
II. A+ Content vs. Standard Description
Why should you upgrade? The visual difference is stark, but the functional difference is what drives sales.
| Feature | Standard Description | Amazon A+ Content |
| Format | Plain HTML text only. | Drag-and-drop visual modules. |
| Visuals | No images allowed. | Unlimited high-res images & graphics. |
| Readability | Difficult large blocks of text. | Scannable, engaging, and mobile-friendly. |
| Cross-Selling | None. | Comparison Charts link to your other items. |
| Conversion | Standard. | Increases conversion rate by 3% – 10%. |
III. How Does It Work? (Eligibility & Setup)
Using A+ Content is free, but it is gated behind specific requirements.
1. Eligibility Requirements
To access the A+ Content Manager, you must meet two criteria:
- Professional Selling Plan: You must pay the monthly subscription fee for a Professional Seller account (not an Individual plan).
- Amazon Brand Registry: You must own the trademark for your brand and have it officially enrolled in Amazon Brand Registry. This proves you are the legitimate brand owner.
2. The Setup Process
Once eligible, the process is built into Seller Central:
- Navigate: Go to Advertising > A+ Content Manager.
- Create: Click “Start creating A+ Content.”
- Build: Use the Module Builder to drag and drop different layouts (e.g., “Standard Company Logo,” “Standard Four Image & Text”).
- Apply: Select the ASINs you want this content to appear on.
- Submit: Amazon reviews your content (usually within 7 days) to ensure it complies with content policies (e.g., no warranty claims or competitor mentions).
IV. The Top 3 Benefits of A+ Content
Why is this considered an essential part of Amazon listing optimization 2025?
1. Higher Conversion Rates
Amazon’s own data states that A+ Content can increase sales by 3% to 10%. By using visuals to answer customer questions (e.g., showing the size of a bag next to a laptop), you remove purchase barriers.
2. Reduced Return Rates
A picture is worth a thousand words. A+ Content allows you to show realistic expectations—textures, material quality, and usage instructions—which prevents customers from buying the wrong item and returning it.
3. Mobile Optimization
Over 50% of Amazon sales happen on mobile. Standard text descriptions look terrible on phones. A+ Content modules are responsive, meaning they automatically resize to look beautiful on any screen size.
V. Basic A+ vs. Premium A+ (A++)
For most sellers, “Basic” A+ is the standard. However, big brands have access to “Premium A+ Content.”
- Basic A+: 5 modules per page, standard width. (Free).
- Premium A+: 7 modules, full-width video, interactive hotspots, Q&A sections. (Historically expensive, now available for free to sellers who meet high content quality standards).
By mastering the basics of Amazon A+ Content, you transform your product from a commodity into a brand, building the trust necessary to win the sale in a crowded marketplace.
🤝 Build Your Brand on Amazon
If you need help getting Brand Registered or designing high-converting A+ Content that adheres to Amazon’s strict guidelines, we are here to help.
| Contact Person | Website | ||
| Kaisar Hasan | [email protected] | +8801717452545 | SellerListingPro.Com |
